So. I’m taking a publishing and marketing course this month, and a recent lesson was about building a brand. I haven’t given branding a whole lot of attention in the past, preferring to think of myself as my “brand” and that it’s fairly evident what that means if you read my work or follow me here or on social media. However, some advice in the course was to consider how “branding” can help convey information about one’s work in a quick and concise way, which can be useful to potential readers. Discussion included logos and slogans or tag lines as part of a brand, among other things.
I was a little surprised to discover that many participants in the course already had logos and tag lines in place.
Hmm. That seemed to put me behind the curve. But I felt a little stumped. I write science fiction, fantasy, urban fantasy, steampunk…I could go on, but you get the idea. I write a broad range of stories under the speculative fiction umbrella. Encapsulating that seemed a daunting task. Thinking thematically didn’t help me out much, either; I don’t know if there are particular themes that run through all or most of my work. So this was me most of the weekend:
But…I think I did it. I’m going to take a day or two to let it cool and do some tweaking, and then I’ll share it here.