The other day I wrote here about not being really keen on marketing and promotion, and for the most part, that’s true. However, I was thinking afterward about a side benefit that sometimes goes along with promotion, and that’s connecting. Connecting with readers, connecting with other authors, connecting with others in the industry. And that part, I do like.
Over the past number of weeks, I’ve been very fortunate to forge some new connections, particularly with other authors, through these promotional efforts. In the Rogues bundle from Tyche Books, I’ve been in the company of Rebecca Senese, Michael Wallace, Daniel Arenson, Jamie Grey, and Edward W. Robinson. In the Middlings Bundle, I’m sharing space with Anthea Sharp, Michael Warren Lucas, Michael A. Stackpole, Dean Wesley Smith, Blaze Ward, Mindy Klasky, Leah Cutter, Kristene Kathryn Rusch, and Daniel Keys Moran. And tomorrow evening I have a Facebook chat for Dreaming Robot with Dianna Sanchez and Susan Jane Bigelow. Some of these authors I already knew from various places like the SF Canada listserv, Twitter, or Second Life, but others are new connections, and for all of them, I’m grateful. One never knows where new connections will lead or what might grow out of them.
I don’t mean that I look on all these connections only from the point of view of how I might profit from them–not at all. I might be able to help someone else. Maybe they might benefit from something I share. I might learn something I didn’t know before, something that could be large or small and is valuable either way. I might just expand my network of friendly, fun, interesting, and helpful people–someone new to trade jokes and banter with on social media or get book recommendations from. And I might only bask in the reflected glory of having my name linked, even in a minor way, with writers who are far more luminescent than I.
Okay, yes, that last one sounds maybe just a little self-serving. I can live with that. ;)
When I look back at the trail of connections and interactions, especially in my writing life, that led eventually to something unexpected and wonderful, I feel quite amazed. We do so many things without any idea of where they may lead us. This is one reason I always encourage newer writers to become “immersed” in the writing world, whatever that immersion looks like to them. Writing groups (face to face or virtual), workshops, courses, critique groups, convention panels, speaking opportunities, professional organizations, library or school events, or whatever else may come up, say yes whenever you can. The connections you make can be one of the best parts of the writing life.
And I’ve found more great things to read in the course of the recent process. A not inconsiderable benefit all by itself.
Photo Credit: nicksumm at morguefile.com