One more hard truth, fellow self-publishers, and then I’ll stop haranguing you.
Obstacle #5 – You, the Author
This might sound harsh, but all the other obstacles we talked about really stem from one source—the author. Here’s what a lot of authors miss:
Self-publishing does not mean that you can, must, or should do it all yourself.
I think that’s what trips us up. You may be passionate about doing things your way, sticking it to the “gatekeepers,” or just sharing your story with the world. But don’t lose sight of the fact that publishers do not do everything themselves, either. They use editors. They use cover artists. They use book designers. They use marketers. They use people who are trained in these skills, and like it or not, your book is competing with those books for readers’ money and attention.
Yes, it’s possible to do all those things yourself, and do them all well. Maybe you can. But don’t expect to. Don’t assume you can. Instead, assume you have to educate yourself. You have to learn how to do these things, all of these things, well. And you have to accept that sometimes your best effort will not be enough, and you’re going to need help.
Let’s face it, as writers, we all have to have a touch of ego. We want to tell our stories. We want others to listen. We admit, by the mere fact of writing, that we believe we have something to say. But that ego can be our downfall. It tells us we can make a good book cover—or one that’s “good enough”–with no training or experience at all. It tells us that our writing is pretty darn good without any expensive and time-consuming editing. It tells us that if only we shout and shout and shout about our book enough, make our work “discoverable” enough, people will listen and feel compelled to read it, because it’s just that good.
That ego lies. Don’t trust it. View everything it says with suspicion. Assume you can’t do all those things yourself, and educate yourself if you’re determined to try. There’s a much better chance then that I’ll buy your book, and not put it down after the first five pages. And that other readers will follow suit.
The best news in all of this is that it’s not too late. Even if you’ve made one or more of these blunders, thrown these obstacles up in front of your potential readers, you can fix it. You can upload a new cover for an ebook. You can rewrite and change your blurb. You can upload an edited version of your story. You can start promoting more (or less!) or more effectively. You can decide to educate yourself or get help in the areas where your skills are lacking. If you’re in this for the long game, it’s never too late to improve.