This week I’m talking (okay, maybe ranting just a wee bit, but it’s for your own good, fellow self-publishers!) about the fundamental things many self-publishers are still doing wrong, resulting in alienated potential readers and harm to the author’s reputation. Part 1, on book covers, is here.
Obstacle #2 – The Blurb
When I speak of the Blurb, I mean the description of your book that you’ll upload to online sellers. This is generally the next thing your potential buyer/reader will see, after your cover. It’s usually a paragraph or two long and basically explains what your book is about. Sounds pretty simple, right?
And yet I’m amazed at the number of books I come across that are not just missing out on the opportunity to hook readers with their blurb, but actively turning readers away with it. Let’s look at the most common problems:
1. Bad writing. The blurb contains spelling errors, poor grammar, typos and other mistakes. It doesn’t matter how polished and perfect the writing in your book might be, I am never going to get that far if the blurb is badly written. This is your “advertisement” for your book. This is where you tell me what I’m going to get if I invest time and money to read your book. And I’m not going to invest either if the blurb is a mess. I will–I have to–assume the book is, too.
2. Incoherence. Even if there are no overt mistakes in the blurb, it can still turn readers away. If what you have to say in the blurb is confusing, convoluted, or a mismatch with the cover, your potential reader is likely to pass on it. You must craft your blurb as carefully and precisely as you’ve written your book—if not more so. Again, get others to read, proof, and give you feedback on your blurb. It should intrigue and introduce your readers to your book, not alienate them, and it should complement the cover of your book in genre, theme, and style.
3. Invisibility. The author hasn’t even tried to write a blurb for the book, or if they have, they’ve simply provided a vague, generic description. “Detective X must solve the murder of Y before time runs out!” Well, that’s just about every mystery novel I’ve ever read, how about you?
The blurb is your chance to sell me on reading your book. Your chance to make me want to read it. Try to infuse your blurb with the excitement that made you want to write the book. What makes it special? What will keep me turning the pages? Be specific and try to make me care about the problem the character(s) face. If you can do that in your blurb and your cover is good, I’ll likely take a chance on your book.
However, the obstacles are not all behind us yet. Watch for Part 3 tomorrow!